The Creative Sector generated $2,195M in output and $1,129M in value added in 2018/19, 3.7% of the total Gold Coast economy.
In 2018/19, $352.6M (31%) of value was generated by Computer System Design and Related Services.
Other professional services like Architecture, Design and Advertising were also well represented.
Value added in the sector grew by 3.1% p.a. between 2015/16 and 2018/19, down from 5.3% p.a. experienced between 2010/11 and 2015/16.
Growth in the sector locally has been below the Queensland average in recent years (4.2% p.a.) but was above average between 2010/11 and 2015/16 (Queensland, 3.7% p.a.)
The Creative Sector supported 11,193 jobs (3.7% of total jobs in the LGA) and provided employment for 11,448 residents (3.6% of all employed residents) in 2018/19.
This local sector represented 3.4% of Queensland's total Creative Sector jobs.
In 2018/19, 2,776 (24.8%) of local jobs were in Computer System Design and Related Services.
The industry that employed the most local residents (inside and outside the LGA) was also Computer System Design and Related Services with 3,359 (29.3% of all Creative resident workers).
Local Jobs in the sector declined by 0.8% p.a. between 2015/16 and 2018/19, down from 4.1% p.a. growth experienced between 2010/11 and 2015/16. Growth in local residents who work in the sector (inside and outside the LGA) also declined, averaging -2.1% p.a. in the three years to 2018/19.
Growth in the sector locally has been much lower than the Queensland average in recent years (1.3% p.a.) but was higher between 2010/11 and 2015/16 (Queensland, 3.2% p.a.)
In 2018/19, the most over-represented industries* in Gold Coast were Cable and Other Subscription Broadcasting (4.1x the Queensland average share of Creative jobs) and Motion picture and Video Production (3.0x).
The most over-represented occupations were Actors, Dancers and Other Entertainers; and Performing Arts Technicians.
* Over-represented means a higher share of local workers are in this industry/occupation compared to the benchmark average.
Largest number of jobs in QLD* in:
Cable and Other Subscription Broadcasting
Motion Picture and Video Production
Professional Photographic Services
*Based on SA4 geographies due to size of Brisbane LGA
N.B. A location quotient is a simple way of seeing which are the main industries in an area, relative to the larger benchmark region. LQ shows the percentage of the local economy characteristic (eg. employment, value add) in a particular industry divided by the percentage of the characteristic in the industry in a benchmark area (region, state, nation) . A number greater than 1 suggest the industry is over-represented locally and could be a specialisation. Tables have been filtered for industries/occupations with >0.5% share of jobs
In 2019, the largest number of registered businesses (1,376; 33%), were in Computer System Design Services.
Another 14% (589) were in Advertising Services.
Registered business numbers declined by 0.2% p.a. (-41 businesses) between June 2011 and 2016, led by falls in Creative Artists, Writers and Performers (-33).
However, since 2016 business numbers have grown by 3.2% p.a. (+388), led by increases in Computer System Design and Related Services (+97).
The Gold Coast Creative Sector workforce is less male orientated, more likely to be born overseas and more entrepreneurial than the state average. However, they are also less educated and more likely to be earning a lower income.
Source: ABS Census, 2016;
In 2016, the main occupations of local workers in the Gold Coast Creative Sector were Graphic and Web Designers and Software Programmers.
This aligns with the two top field of study areas for qualified workers - IT and Graphic Arts and Design Studies.
In 2016, 32% of local workers in the Gold Coast Creative Sector had degree level qualifications. This is higher than the share of local workers in all sectors (23%).
However, qualification attainment is below that for Queensland workers as a whole in the sector (42% degree qualified in 2016).
In 2016, the most common age bracket for local workers in the Gold Coast Creative Sector was 35 to 44 year olds (27%). This age bracket was also the most common for Queensland workers as a whole in the sector .
Gold Coast has a lower share of Creative Sector workers aged between 25 to 34 than Queensland, and a higher share of workers aged 65 and over.
In 2016, Robina had an estimated 1,178 jobs in the Creative Sector, 10.5% of the Gold Coast total. The largest industry was Cable and Other Subscription Broadcasting. Southport-North was another key location with 920 jobs, most in Computer System Design and Related Services.
This report relies on data sourced from NIEIR (2020) and ABS Census of Population and Housing (2011, 2016).
The sector definition is based on industries and occupations used in ABS 6273.0 - Employment in Culture, Australia, 2011.
Therefore, not all creative industries, especially highly specialised ones (e.g. surfboard shapers) will be included.