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RDA BGLAP Region

Creative Sector

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Analytical insights into the Creative Sector in the SA region covering Barossa, Gawler Light, and Adelaide Plains.

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$41M

VALUE ADDED

2020/21

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688

LOCAL JOBS

2020/21

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LIBRARIES AND ARCHIVES

SPECIALISATION

2016

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164

BUSINESSES

2020/21

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42%

BUSINESS OWNERS

2016

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GAWLER CENTRAL

WORKER HUB

2020/21

 

VALUE ADDED

The Creative Sector generated $79M in output and $41M in value added in 2020/21, 0.8% of the total RDA BGLAP Region economy.

This represented 1.3% of South Australia's total Creative Sector value.

In 2020/21,$6.1M (15%) of value was generated by Clothing Retailing.

The second highest contributing industry was Arts Education.

Value added in the sector grew by 0.0% p.a. over the last decade. This was lower than the South Australia average of 1.4% p.a.

Recent growth (last four years) has averaged -6.8% p.a., lower than the South Australia average (1.9%)

 

EMPLOYMENT

The Creative Sector supported 688 (2.2% of total jobs) and provided employment for 1,132 (2.8% of all employed residents) in 2020/21.

The region represented 1.8% of all South Australia's total Creative Sector jobs.

In 2020/21, an estimated 141 (20%) of local jobs were in Creative Arts Education.

The industry that employed the most local residents (inside and outside the region) was Clothing, Footwear and Accessory retailing with 302 (27%) of all Creative Sector resident workers).

Local jobs in the sector averaged -0.7% p.a. decline over the decade to 2020/21. Change in employment of local residents in the sector was slightly better over the decade, averaging -0.1% p.a.

Recent declines in jobs (-2.7% p.a.) has been higher than the decade average.

Jobs growth in the sector in South Australia averaged -0.6% p.a. over the decade and -0.8% p.a. in recent years.

 

SPECIALISATIONS

In 2016, the most over-represented industries* in the BGLAP Creative Sector were Libraries and Archives (3.4x the South Australia average share of Creative Sector jobs).

The most over-represented occupations were Education Professionals and Technicians.

* Over-represented means a higher share of local  workers are in this industry/occupation compared to the benchmark average.

Industry Concentrations

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N.B. A location quotient is a simple way of seeing which are the main industries in an area, relative to the larger benchmark region. LQ shows the percentage of the local economy characteristic (eg. employment, value add) in a particular industry divided by the percentage of the characteristic in the industry in a benchmark area (region, state, nation) . A number greater than 1 suggest the industry is over-represented locally and could be a specialisation. Tables have been filtered for industries/occupations with >0.5% share of jobs

 

BUSINESSES

In 2021, the largest number of registered businesses (31; 19%), were in Other Specialised Design Services.

Another 10% (17) were in Clothing Retailing.

Registered business numbers have increased by only 0.6% p.a. (+7 businesses) between June 2011 and 2021, supported by Advertising Services growth (+10).

Growth in the last four years has been stronger (5.8% p.a.) driven by strong growth in Other Specialised Design Services (+9)

 

WORKFORCE PROFILE

The BGLAP Region Creative Sector workforce in 2016 was more female orientated, less likely to be born overseas and more entrepreneurial than the state average. However, they are also less educated and more likely to be earning a lower income.

44

 

years

old

34%

66%

Median

Age

Male

Female

(40 years)

(40%)

(60%)

Source: ABS Census, 2016;

South Australia

14%

Born o/s

(21%)

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15%

42%

Degree Educated

Owner-Manager

(26%)

(26%)

39%

Full-Time

(50%)

$29,505

Median

Income

($37,156)

In 2016, the main occupations of local workers in the Creative Sector were Sales Assistants and Architects/Designers.

The two top field of study areas for qualified workers were Manufacturing/Engineering and Business and Management.

In 2016, 16% of local workers in the Creative Sector had degree level qualifications. This is lower than the share of local workers in all sectors (17%).

Qualification attainment was well below that for South Australia workers as a whole in the sector (26% degree qualified in 2016).

In 2016, the most common age bracket for local workers in the Creative Sector was 55 to 64 year olds (20%). In contrast, this age bracket was the second lowest for South Australia workers as a whole in the sector.

The region had a lower share of Health Sector workers aged between 25 to 34 than South Australia, and a higher share of workers aged 55 and over.

 

GEOGRAPHY

In 2016, Central Gawler (DZN 410261527) had an estimated 97 jobs in the Creative Sector, 13% of the BGLAP region's total. The largest industries were newspaper publishing and retailing. Tanunda was another key location with an estimated 96 (13%) jobs, the largest industry being architectural services.

This report relies on data sourced from NIEIR (2021) and ABS Census of Population and Housing (2011, 2016).

The sector definition is based on creative industries and occupations used in the report Economic value of creative  businesses in South Australia. Therefore, not all creative industries, especially highly specialised ones, will be included.

 Data notes